"Whatever Happened to American Cars?"
On Thursday we returned from a couple of weeks on the north Jersey coast, a place where my wife has been going since she was born, and where we have been going for over sixty years. Originally, we spent two months, and I commuted by train; then it was for a month, and I was able to take the fast-ferry from the Highlands. Now, instead of renting a house, we spend two weeks in a hotel. During our time there, we were visited by two of our children, their spouses, and nine of our ten grandchildren. The tenth was being whisked off by her parents to her freshman year at LSU.
It was good to get away, and healthy for me to be away from spending too much time on my computer. In general, I find the political news dismal, so take pleasure in writing of everyday events, though I did work on this essay. The photo depicts sunrise over the Navesink from our hotel room.
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I have been asked: From where do ideas for these essays emanate? This one was easy – walking across the parking lot. The difficulty is writing something interesting, while limiting myself to six or seven hundred words.
Sydney M. Williams
More Essays from Essex
“Whatever Happened to American Cars?”
August 22, 2026
“He who sees a single white crow thinks all crows are white.”
Proverb[1]
Recently, walking past the upper parking lot nearest the C-door entrance to Essex Meadows – the door we use – I noticed that of the thirteen parking spots twelve were occupied by foreign cars. The observation kindled my curiosity: Is our parking lot reflective of the auto industry? How has the auto industry changed over the years? What does this say about America’s economy?
The answer to the first question is yes, partially. It is true that in 1957 when I got my driving license imported cars represented a small fraction of total cars sold in the U.S. – about four percent, according to Google’s AI. Today, about 40% of cars sold in the U.S. are built or assembled overseas. Of the twenty-five top-selling models sold in the U.S. in 2025, twelve were American brands, ten were Japanese, two South Korean, and one from the Netherlands, the Stellantis-built Dodge Ram. Incidentally, all but four of those twenty-five were SUVs and pick-up trucks.
As for the second question: Yes, the industry has changed. In the August 15-16, 2026 issue of The Wall Street Journal, Christopher Otts wrote: “Three of the five best-selling vehicle lines in the U.S. last year were trucks.” Of the ten best-selling vehicles in 2025, five were pick-up trucks (three of them American models), three were SUVs, and two were sedans, the Tesla Y and the Toyota Camry. Despite gasoline’s high price, Americans love affair with big engines is undiminished.
And America’s economy has changed. People keep their cars longer. (The average passenger car on the road today is almost three times as old as it was sixty years ago. ) And today’s membership in the UAW is roughly a third of what it was in 1960, despite U.S. auto production being twice what it was sixty years ago. Globalization has provided efficiencies and savings in terms of sourcing raw materials, offering supply chains and providing labor savings. In terms of revenues, manufacturing has been replaced by the financial, retail and healthcare sectors. Nothing better demonstrates our dynamic economy than the composition of the Dow Jones Industrial Averages (DJIA). I became a stockbroker in 1967. Only one company (Procter & Gamble) is still among the thirty companies that comprised that Index fifty-nine years ago.
But whatever happened to American cars? Since the end of World War II, some manufacturers are gone – including Packard, Studebaker, Hudson, Kaiser-Frazer and American Motors. Chrysler was purchased by Stellantis. But new companies have appeared – including Tesla, Rivian and Lucid Motors. And GM and Ford have done well. Ford’s revenues in 1960 were $6.8 billion in. Last year they recorded $187 billion in sales. Over the same time, General Motors sales have risen from $12.7 billion to $185 billion. Expect change to continue.
In The Will to Believe, William James showed the risk of drawing a generalization from the observance of a single piece of evidence. Those dozen foreign cars reflect a robust economic landscape that offers consumers more choices. So long as American men and women are free to innovate, our grandchildren will witness, and partake in, an economy we cannot even imagine. The change in auto options is only part of an evolving economic landscape. My observation in the parking lot at Essex Meadows does not prove the death of the American car; it is, though, indicative of a dynamic free-market economy.
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[1] The epigraph comes from a William James’ 1897 essay titled “What Psychical Research has Accomplished.” The passage actually reads: “If you wish to upset the law that all crows are black, you mustn’t seek to show no crows are; it is enough to prove one single crow to be white.”
Labels: Christpher Otts, William James



